Advertising on coffee cups gives your company an
excellent opportunity to be different from others.
Drinking coffee connects people. It makes them feel
cozy and open minded, which means it's a perfect
moment to present your message to them.
According to a study at Washington University in
USA, the average person holds their cup for
53 minutes. During that time they repeatedly
look at your brand on the cup and read your message.
The study also revealed that an average of
6 people will see each cup.
With putting your web address or QR code on the cup you can instantly direct people to your website because most of the people use smart phones nowadays. In addition you can add a promo code which makes it easy to measure the campaign results.
Holding a cup with your brand and looking at it
several times makes them more familiar with your
message and builds trust.
Ben Parr writes in his book Captivology: The Science of Capturing People's
Attention
that we associate the physical
sensation of warmth with interpersonal
feelings of warmth. In other words, if you
deliver your message with a hot cup of coffee or
tea, people are more likely to have positive
feelings towards the message.
Take advantage of our wide network of coffee places
(cafes, restaurants, catering services) to reach
your audience. It is a powerful media channel that
allows you to catch your clients' attention in a
perfect moment - when they are enjoying a hot
cup of coffee and having fun with friends or taking
time to relax.